What Are the Benefits of Having an E-Commerce Site?
When deciding where to sell products online, most sellers choose between selling in a marketplace or creating their own website. While each option has its pros and cons (and there is no one-size-fits-all solution that works perfectly for everyone), we believe businesses that are truly serious about e-commerce should have their own website.
Of course, marketplaces (such as Amazon, eBay, AliExpress) can be great sales channels for many sellers, but these markets come with many limitations.
Why Should You Have an E-commerce Site?
- When you have your own e-commerce site, you are not limited to any region, you can easily expand your target markets nationally or internationally. In short, it allows you to reach a wider customer base.
- You can gain new customers with search engines and other online marketing methods.
- Online shopping is also convenient for your customers. Consumers now prefer faster, more convenient and easier ways to shop.
- Your expenses are lower when you compare it to traditional retail merchandising.
- Your store always remains open. Your customers can make purchases from your site on any day and at any time.
- You can promote more products than you can stock.
- You can build your brand awareness more easily and examine customer behaviour.
