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Brand identity is the application of an image that reflects your brand value to all visual elements that will be used to promote your business. A strong and recognizable brand is the key to a successful business. For this reason, businesses try to create a brand identity that is consistent, reflects their vision and mission, and appeals to their target audience. Most of the time, when it comes to brand identity, only the logo comes to mind, but the identity of a brand is much more than the logo. A brand identity contains business cards, letterheads, office supplies, printed materials (Brochures, Reports, etc.), signage, staff uniforms/aprons, a website, and many other elements.