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The use of video has exploded in recent years and has started to take an important place in the marketing strategies of companies. The age of the internet has brought social media craziness and mobile devices took a big part in our lives. Compared to the past, the consumer has come to prefer to read the summary of the content, check its visual, and watch the video rather than reading long written content. As consumer behaviour changes, marketing strategies also began to change in this direction to attract attention with more effective content in a shorter time. Today, the rate of watching videos about a product is 4 times more than the rate of reading product contents and after watching a product video, the rate of selling the product is 64%. Considering all these statistics, video content should be an essential part of communication and marketing strategies.
2D Animation, as the name suggests, is a video style that allows you to tell your story more interestingly with 2D graphics and texts. In this animation style, our team works with your company to create a unique look and feel for your brand.
We can list the advantages of 2D Animation as follows:
Well-edited videos help your potential customers understand and engage you better. With these contents, you can easily attract the attention of your target audience by being one step ahead of your competitors.
Animating a piece of information makes it easier to reach a wider audience. Let’s try to explain through an example; You can easily explain processes that are difficult to see concretely, such as data security, through illustrations. Or if you have any statistics you want to give, you can give this information in a more memorable way with the help of infographics.
If you have a website, you should know the importance of time on the page. Video content increases the time your potential customers spend on your page and the percentage of a visit that turns into a sale. Video content added to the welcome pages is very effective in this sense.
We know that timing is one of the most important factors in marketing calendars. Most 2D animation videos have a shorter production timeline than live-action videos, although this will vary based on the complexity of the project and the desired video length.
Pricing in video animation services is calculated on a time basis. As we mentioned above, since 2D animated videos often require a shorter timeline compared to live video footage, they are less costly and can be made on a budget.
In a video that we have designed and published, the content that has changed over time can be easily rearranged. The scenes you want can be added or removed later and the video can be made available again.