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When deciding where to sell products online, most sellers choose between selling in a marketplace or creating their own website. While each option has its pros and cons (and there is no one-size-fits-all solution that works perfectly for everyone), we believe businesses that are truly serious about e-commerce should have their own website.
Of course, marketplaces (such as Amazon, eBay, AliExpress) can be great sales channels for many sellers, but these markets come with many limitations.